Pushing boundaries together

As a Dutch family-run business, Royal A-ware believes in ambition, craftsmanship, collaboration and striving to improve every day. We recognise this same mindset in elite sport. That is why we are a proud partner of Team Royal A-ware and the UCI Cyclo-cross World Cup.

Top-level sport requires perseverance, teamwork and the desire to constantly improve. These are qualities we also see in our colleagues and the dairy farmers we work with. Through our sports sponsorships, we support athletes who want to push the boundaries and showcase what Royal A-ware stands for.

Team Royal A-ware

Royal A-ware is the main sponsor of Team Royal A-ware, the speed skating team coached by Jillert Anema, which includes Olympians Marijke Groenewoud and Jorrit Bergsma, amongst others. We have been involved with this successful speed skating team as a sponsor for many years. Since October 2026, the team has also borne our name. This marks the next step in a long-standing partnership of which we are proud.

The team’s ambition is clear: to make every speed skater better and faster, and to keep pushing the boundaries. That calls for expertise, innovation, perseverance and teamwork. It is precisely the mindset that also characterises Royal A-ware.

Through this title sponsorship, we are not only supporting Dutch speed skating, but also raising our profile as a family-run business and employer. In this way, we are introducing a wide audience to Royal A-ware and the people who work hard for our company every day.

Would you like to find out more about the skaters, competitions and results? Visit the website of Team Royal A-ware.

UCI World Cup Cyclo-Cross

Royal A-ware is a proud partner of the UCI Cyclo-cross World Cup and an official partner of the Cyclo-cross World Championships in Ostend in 2027.

Cyclo-cross is a sport of character and perseverance. Riders compete in all weathers, push their limits and keep going. We recognise that same mindset in the dairy farmers we work with every day.

Work on a dairy farm also demands skill, hard work and a forward-looking approach. Through our involvement in cyclo-cross, we highlight this connection. It is a tribute to the strength of the countryside, the people behind the milk and the athletes who give their very best.