Home > About us > Sponsorship

Proud partner in sports

As a Dutch family business, Royal A-ware has been a committed supporter of skating for many years. As makers of Zaanlander, Albert Heijn's exclusive cheese brand, we are therefore proud supporters of Team Albert Heijn Zaanlander. Since 2021, we have also been a sponsor partner of the UCI World Cup Cyclo-Cross and can regularly be found in Belgium along the track with our dairy farmers. The mentality of both skaters and cyclists is one that we have a lot of respect for and that fits our corporate culture.

Team Albert Heijn Zaanlander

Team Albert Heijn Zaanlander has been sponsored by Zaanlander since 2020. Zaanlander has been Albert Heijn's exclusive cheese brand since 1919, with its own unique recipe. This distinctive cheese is made by dairy producers De Graafstroom & Royal A-ware.

Team Albert Heijn Zaanlander is made up of skaters: Marijke Groenewoud, Bente Kerkhoff, Maaike Verweij, Elisa Dul, Melissa Wijfje, Merel Conijn, Daan Gelling, Jorrit Bergsma, Tjerk de Boer, Jordy Harink, Sjoerd den Hertog, Wisse Slendebroek, Kevin van der Horst and Jordan Stolz.

The long track skaters compete in Albert Heijn Zaanlander/Xenos outfit and the ladies also skate their marathons in this skating suit. The men skate their marathons in Royal A-ware/Xenos skating suit.  

Partnership UCI World Cup Cyclo-Cross

Royal A-ware is a proud partner of the UCI Cyclocross World Cup until the end of the 2026-2024 season. We are also official partner of the 2026 Hulst World Cup and 2027 Ostend World Cup.

Cyclocross is a sport of character and perseverance. We admire the riders, who fight in sometimes harsh conditions to reach the finish line. They persevere, don't let themselves be beaten down and keep their goal in mind. It is a mentality that appeals to us and that we see in the dairy farmers who provide us with the best milk every day. Both worlds require hard work, craftsmanship and anticipation. With this partnership, we want to make that connection visible. It is a tribute to the power of the countryside, to the people behind the milk, and to the athletes who push boundaries with boundless energy.