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Proud partner in sports

As a Dutch family business, Royal A-ware has been a committed supporter of skating for many years. As makers of Zaanlander, Albert Heijn's exclusive cheese brand, we are therefore proud supporters of Team Albert Heijn Zaanlander. Since 2021, we have also been a sponsor partner of the UCI World Cup Cyclo-Cross and can regularly be found in Belgium along the track with our dairy farmers. The mentality of both skaters and cyclists is one that we have a lot of respect for and that fits our corporate culture.

Team Albert Heijn Zaanlander

Team Albert Heijn Zaanlander has been sponsored by Zaanlander since 2020. Zaanlander has been Albert Heijn's exclusive cheese brand since 1919, with its own unique recipe. This distinctive cheese is made by dairy producers De Graafstroom & Royal A-ware.

Team Albert Heijn Zaanlander is made up of skaters: Marijke Groenewoud, Bente Kerkhoff, Maaike Verweij, Elisa Dul, Melissa Wijfje, Merel Conijn, Daan Gelling, Jorrit Bergsma, Tjerk de Boer, Jordy Harink, Sjoerd den Hertog, Wisse Slendebroek, Kevin van der Horst and Jordan Stolz.

The long track skaters compete in Albert Heijn Zaanlander/Xenos outfit and the ladies also skate their marathons in this skating suit. The men skate their marathons in Royal A-ware/Xenos skating suit.  

Partnership UCI World Cup Cyclo-Cross


Royal A-ware is until end of season 2025 proud partner of the UCI Cyclo-Cross World Cup. In addition, we are sponsors of the Superprestige in Middelkerke. This competition is located in the middle of the region where many of our Flemish dairy farmers are located. 

We admire the riders, who keep fighting in what can sometimes be harsh conditions to reach the finish line. They persevere, don't let themselves be defeated and keep their goal in mind. It is a mentality that appeals to us.